Launching Coke Zero Campaign across 10 pilot stores in the GTA
Do the stores that have the Powerwall sell more products than the stores that do not?
That is what this pilot will determine.
The Powerwall with all its feature laden glory will launch in 10 test stores across the GTA the stores will consist of an 8 ft poster across the Artcube Cigarette Cabinets, looping Digital Content combined with product placement on the wall and on the counter. The startup media company is banking on the fact that they will sell 20-40% more in those stores that do have the Powerwall as opposed to stores that dont.
The Powerwall is sold on a CPM basis just like advertising, the more component that vendors or advertisers want in their campaign the higher the CPM would be. The Powerwall has an Ontario and Quebec wide coverage with over 1600 participating independent c-stores.
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